Chief Marketing Officer (CMO)Esdiac Telecommunications | Lagos, Nigeria 3-Month Contract (with potential for full-time)

About Esdiac

Esdiac is a fast-growing global communications platform built for diaspora communities and international travelers. Our all-in-one app offers international VoIP calling (ESDIAC Call), global eSIM data (ESDIAC Data), and borderless payments (ESDIAC Pay). We are headquartered in Los Angeles with operations serving users across Africa, Europe, and North America.

Role Overview

We are looking for a commercially driven CMO who combines deep expertise in digital search optimization with proven offline and online sales and marketing experience. This is a hands-on leadership role where you will own Esdiac's full go-to-market strategy — driving organic visibility through SEO and ASO, while also building and executing sales channels and marketing campaigns both online and on the ground in Lagos and across Nigeria.

Responsibilities

Search & App Store Optimization

• Develop and execute a comprehensive ASO strategy for Google Play Store and Apple App Store — keyword research, metadata, screenshots, ratings and review management
• Own Esdiac's Google Search SEO strategy — technical SEO, on-page optimization, content strategy, and link building
• Monitor and report on organic performance using Google Analytics, Google Search Console, Play Console, and App Store Connect
• Identify growth opportunities through keyword research, competitor analysis, and market trends
• Collaborate with product and engineering to implement SEO/ASO recommendations

Online Sales & Marketing

• Build and manage online sales funnels that convert organic traffic into active app users
• Develop and execute digital marketing campaigns across search and other owned channels
• Set up and maintain conversion tracking, attribution, and reporting in Google Analytics (GA4)
• Manage app store presence and reputation to maximize organic downloads and ratings

Offline Sales & Marketing

• Design and execute on-the-ground marketing activations in Lagos and key Nigerian cities targeting diaspora communities and their families
• Build and manage a network of field sales agents, brand ambassadors, and reseller partners
• Identify and establish partnerships with local businesses, money transfer operators, telecom retailers, and community organizations
• Represent Esdiac at relevant industry events, trade shows, and community gatherings
• Drive awareness and adoption through grassroots marketing campaigns

Leadership & Reporting

• Define and own KPIs across online and offline channels
• Deliver weekly and monthly performance reports with clear ROI metrics
• Build and manage a lean marketing and sales team as the business grows

Requirements

• Proven track record in both online and offline sales and marketing leadership
• Strong hands-on ASO experience for Google Play Store and Apple App Store
• Deep expertise in Google Search SEO — technical and content
• Proficiency in Google Analytics (GA4), Google Search Console, and Play Console
• Experience with ASO tools such as AppFollow, Sensor Tower, or MobileAction
• Demonstrated ability to build and manage field sales teams and distribution networks
• Strong commercial acumen with experience closing partnerships and distribution deals
• Excellent written and verbal communication in English
• Based in Lagos, Nigeria with established local network
• Available to start immediately

Nice to Have

• Experience marketing fintech, telecom, remittance, or diaspora-focused products
• Existing relationships with Nigerian telecom retailers, agents, or community organizations
• Knowledge of diaspora communities and African markets
• Familiarity with App Store Connect analytics

What We Offer

• 3-month contract with a clear path to a full-time CMO position based on performance
• Competitive contract compensation
• Opportunity to shape the commercial strategy of a global communications platform from the ground up
• Direct collaboration with the founding team

To Apply

Send your CV, a brief summary of past results (online and offline), and any case studies to info@esdiac.com with the subject line CMO Application — Lagos.