Job Title: Growth Marketing Manager

Location: Lagos, Nigeria (On-site)

Employment Type: Full-time

Company: Esdiac

About Esdiac

Esdiac is a leading software development company with deep expertise in telecommunications and data-driven solutions. We design and build innovative products that power next-generation voice, video, and data communication systems. Our mission is to deliver seamless, secure, and high-performance communication tools that connect people across the globe.

Role Overview

We are seeking a data-driven Growth Marketing Manager to own paid advertising, SEO, and marketing analytics for our international communication platform. You will run and optimize ad campaigns across Meta, Google, and TikTok, grow our organic search visibility, and build the measurement that shows what is working. The ideal candidate combines hands-on campaign execution with strong technical SEO and analytical skills, and is comfortable moving between ad accounts, search console data, and performance dashboards in the same day.

Key Responsibilities

• Plan, launch, manage, and optimize advertising campaigns on Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Manage advertising budgets and allocate spend based on campaign performance.
• Develop and test ad creatives, copy, audiences, targeting strategies, and landing pages to drive app installs, registrations, and purchases.
• Own SEO strategy and execution: keyword research, on-page optimization, technical SEO audits, and content planning to grow organic traffic.
• Monitor search rankings, organic traffic, and site health using Google Search Console and SEO tools, and work with engineering to fix technical issues.
• Build and maintain backlinks and content that improve visibility in target markets.
• Set up and maintain campaign tracking, attribution, and conversion events across web and mobile using GA4 and mobile measurement tools such as AppsFlyer, Adjust, or Branch.
• Track and analyze performance across paid and organic channels, including CPI, CAC, conversion rates, ROAS, and organic traffic.
• Build regular performance reports and dashboards, and translate data into actionable recommendations.
• Run A/B tests on ads, landing pages, and funnels to improve results.

Key Performance Indicators

• App installs and cost per install (CPI).
• New customer registrations and customer acquisition cost (CAC).
• Marketing-attributed revenue and return on ad spend (ROAS).
• Organic traffic, keyword rankings, and organic conversions.
• First-time paying customers and conversion rate.

Requirements

• 5+ years of professional experience managing digital advertising campaigns and marketing budgets.
• Hands-on expertise with Meta Ads and Google Ads.
• Proven SEO experience, including keyword research, on-page and technical SEO, and tools such as Google Search Console, Ahrefs, or SEMrush.
• Strong analytical skills and experience with GA4, conversion tracking, and marketing performance reporting.
• Familiarity with mobile app attribution and measurement tools.
• Experience running A/B tests and optimizing acquisition funnels.
• Ability to independently manage campaigns, report results, and recommend improvements.

Preferred Skills

• Experience with TikTok Ads and Apple Search Ads.
• Experience with App Store Optimization (ASO) for iOS and Android.
• Experience marketing mobile apps, particularly in telecom, fintech, or consumer products.
• Experience marketing to African or diaspora audiences.

What We Offer

• Competitive salary and performance bonuses.
• Professional growth opportunities, including training and certifications.
• A collaborative team culture.

To Apply: Send your CV and a short cover letter to info@esdiac.com with the subject line: Growth Marketing Manager – Lagos.